We targeted specific local communities such as Blackheath, Greenwich, and Plaistow, as well as more rural areas that showed potential. Our initial research indicated a demand for our product in these areas. We began by covering a wide area to gauge interest and identify the most popular regions. Once we collected this data, we created new campaigns and focused on the areas that generated the most engagement.
To ensure the success of our business, we implemented conversion tracking on our website. This allows us to closely monitor user behaviour and identify the types of engagement that users are most interested in.
Our conversion tracking allowed us to see what actions users were taking on our website. Were they scheduling Zoom consultations, submitting forms, making phone calls, or looking for directions to the showroom on Google Maps? This information helped us understand user intent and use it to optimise our marketing efforts.