We started to focus on local towns such as Worthing, Horsham, Eastbourne as well as smaller areas. We knew there was demand out there from our initial research, so once we created a new landing page for a location we reflected this in the Google Ads campaigns.
A very vital step we took that is essential for any businesses success was to implement conversion tracking throughout the entire site as well as for the Google Ads account.
This is so we could track exactly what the users were doing once they were on the site and what sort of engagement were the interested in.
Did they want to book a Zoom consultation, fill out a form, pick up the phone or simply get directions straight to the showroom through Google maps? We later ended up building them a site that made the conversion process a breeze.