We started to focus on building out high performing campaigns on Google Adwords to generate more enquiries and the right traffic. It was vital that we were targeting the right search terms and also adding any negative keywords as we only wanted potential enquiries interacting with the ad.
Another important factor that we had to take into consideration was the changing of seasons. What I mean by this is that as November was such a wet month, we put in a higher budget for Guttering than for our other campaign ‘Roofing’. Making this decision led us to having an outstanding month and receiving 121 conversions! What you can also see within the screenshot below, is our cost for conversion on the ‘Guttering’ campaign was only £8.